Dr. Joachim Lübbo Kleen, born 1974, was raised on a dairy farm in northwest-Germany. He studied veterinary medicine at the University of Veterinary Medicine Hanover and the University of Pretoria. After graduation in 2001, Joachim spent a research period at Utrecht University and worked as practicing veterinarian. From 2006 he did a residency at Glasgow University and qualified as Diplomate of the European College of Bovine Health Management (ECBHM) in 2009. Since 2011, Joachim is self-employed as consultant with his company CowConsult. His clients are large dairy farms, furthermore he is consulting companies and in the field of feeding, animal health and data analysis. Joachim is lecturer at the University of Applied Sciences in Osnabrück and active in professional development of farmers and vets. His interests are ruminal physiology, data analysis and risk management on dairy farms. A special focus of his work is interpersonal communication.